Kim OvertonFounder // CEO
Dear entrepreneurs, shoppers, browsers, et al., thank you for visiting our site.
I've been an inventor and entrepreneur as far back as I can remember. As a kid I held bake sales, garage sales, and even threw a carnival in my neighborhood that was featured in a local paper in Austin, TX. I was also a competitive gymnast from a child through high school. If you had told me back then that one day I would own a company in the fitness industry, I would not have been surprised.
I studied music at NYU, but succumbed to the gravitational pull of the web in 1997 when I co-founded a tech company in NYC with a friend developing the backend of websites, and in 2001 I helped launch the interactive division of The Lord Group ad agency in NYC. After 9/11, like so many of us I was deeply effected and grateful for life and was first hand reminded the importance of doing what you love.
I started my career in the fitness industry in 2002 as a personal trainer in NYC and launched my first fitness video, Love Your Legs, in 2005. Then while out on a run one day and inconvenienced by a key tucked into my bra, the invention of the SPIbelt™ emerged.