Our Story

Our story is simple. Founder, Kim Overton, conceived the idea for SPIbelt™ on September 17, 2006 (easy to remember since it was the last day of Austin City Limits), while jogging with her key tucked into her bra top. Thinking, “there's got to be a better way”, she went home that day and assembled the first sleek, no-bounce small personal item belt in red.

A few months and iterations of the belt later, Kim chose the name SPIbelt™ (Small Personal Item Belt), she filed the patents and trademarks and officially set up shop in her downtown apartment in Austin, TX, February 2007. A brand was born.

SPIbelt™ has been featured on The BIG IDEA with Donny Deutsch, CNN, The TODAY Show, The Rachel Ray show, Good Morning America and in a number of publications. Available in over 30 countries, SPIbelt™ has become the recognized brand people turn to when looking for a simple and secure means to carry their small personal items.

Since launch, the SPIbelt™ and our other uniquely innovative products have become staple accessories among runners, triathletes, travelers, individuals who carry medical devices such as an insulin pump or an EPIpen, and anyone on the go. Our goal is to continue to create products that help keep things in your life simple and safe.

Honored with the #175 spot on the Inc. 500 list of America's Fastest Growing Companies in 2011, we credit our customers and team for our success. It is user stories, feedback, and photos that inspire our products' function and design, and keep us moving forward.

Ask your local running or luggage store for availability and see for yourself how our simple innovation can bring peace of mind to your life.

Our Founder

Kim Overton

Kim Overton

Founder // CEO

Dear entrepreneurs, shoppers, browsers, et al., thank you for visiting our site.

I've been an inventor and entrepreneur as far back as I can remember. As a kid I held bake sales, garage sales, and even threw a carnival in my neighborhood that was featured in a local paper in Austin, TX. I was also a competitive gymnast from a child through high school. If you had told me back then that one day I would own a company in the fitness industry, I would not have been surprised.

I studied music at NYU, but succumbed to the gravitational pull of the web in 1997 when I co-founded a tech company in NYC with a friend developing the backend of websites, and in 2001 I helped launch the interactive division of The Lord Group ad agency in NYC. After 9/11, like so many of us I was deeply effected and grateful for life and was first hand reminded the importance of doing what you love.

I started my career in the fitness industry in 2002 as a personal trainer in NYC and launched my first fitness video, Love Your Legs, in 2005. Then while out on a run one day and inconvenienced by a key tucked into my bra, the invention of the SPIbelt™ emerged.

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